Focus on Quality

Our quality standards

Whether end consumer or purchasing agent for a company – naturally everybody who buys food looks closely at the price. At the price as much as at the quality.

Over many years the price often has been the most crucial factor for business and trade transactions. This also applies to the food sector. However, recently the disclosure of various food scandals have led trade partners to not only focus on the price of a product but also on its quality and sustainability aspects.

Consumers care more and more about catching methods and quota, about the circumstances of animal farming and the influence of aquaculture on the environment. They consider these aspects carefully when making their buying decisions.

Consumers awareness

Therefore the price is not the only purchasing key factor anymore; as a matter of fact, many consumers are willing to accept higher prices, if they can be sure that inevitable harmful influences on animals and environment were reduced to a minimum.

The change in consumers’ consciusness for quality certainly meets our idea of quality. We feel approved in our everyday aspiration to comply with the high quality standards established with the founding of Rud. Kanzow.

Let us show you more precisely how our high quality standards are being reflected in the articles of our product range by presenting a few examples hereafter.

Blue   Meranus

Our brands BLUE® and MERANUS® stand for a consistent, high quality standard and are exclusively for Rud. Kanzow in the country of origin. A long-term cooperation with our suppliers, visits and control of the factories and processes directly on the spot and, of course, a careful inspection of the goods after arrival by our own quality management, guarantee our customers the highest and reliable quality.